# Go live

Turn rehearsals into real sends: what must be true first, the request, and what HeyCMO approves.

HeyCMO is an invitation-only, $0 operational Alpha for Stripe and Resend recovery emails. A person approves every message before it is sent. The guides also describe implementation capabilities outside the Alpha. Their presence here does not make them available in the pilot. [Start with the Alpha checklist](https://docs.heycmo.ai/getting-started/). Help: [alpha@heycmo.ai](mailto:alpha@heycmo.ai).

Until your workspace is live, approving an email **rehearses** it: every check runs and your decision is recorded, but nothing reaches your customer, and the send is marked as a rehearsal (dry run). Going live is a request HeyCMO approves, once.

1. Finish setup. Settings → **Channels** → **Live sending** lists what must be true before you can ask, and ticks each one off:
   - your workspace is active (on its trial or a current plan);
   - your sending domain is verified with your email provider;
   - your From address is on that domain;
   - your postal address is set (Settings → **Email** → **Sender identity**);
   - your email provider is connected, and its webhook is set up;
   - Stripe's webhook is set up (connecting Stripe does it).
2. Read the sending terms, tick **I accept these terms for this workspace**, add a reason if you like, and press **Request go-live**. The status reads "Requested — waiting for operator approval".
3. HeyCMO reviews the request and approves it. From then on, an approved payment-recovery email goes to your customer from your own domain.

**Revoke live sending** (or **Withdraw request**) applies from the very next send, and the kill switch still stops every send, live or not.

Marketing emails (win-back, churn, trial, upgrade, expansion) need more than going live before they send: see [Lifecycle emails](https://docs.heycmo.ai/drafts/#lifecycle-emails-win-back-churn-trial-upgrade-expansion). Changes in your other tools work like email: Settings → **Channels** → **Write channels** → request the channel (CMS publishing, IndexNow, social posts, ad platforms, your CRM, your email tool, review replies, hosted landing pages) and accept its terms. Until HeyCMO approves a channel, approving a card in it only rehearses it.