Tools Overview
15+ built-in tools powering HeyCMO's agents — research, content, analytics, and integrations.
Tools
HeyCMO includes 15+ built-in tools that agents use to interact with the real world — searching the web, rendering visual content, auditing pages, generating schemas, and connecting to external platforms.
These tools are also exposed via MCP for direct invocation from Claude Desktop, Cursor, or any MCP client. The MCP Tool Name column shows what you'd invoke from your AI client.
Tool Categories
Research Tools
Tools for gathering information from the web, social media, and existing knowledge:
| Tool | MCP Tool Name | Purpose | Used By |
|---|---|---|---|
| Exa Web Search | run_research | AI-powered web search with semantic understanding | Researcher, Growth Engineer, Sales |
| Web Extract | — | Extract full page content from URLs | Researcher, CRO Specialist |
| X/Twitter Search | — | Search social sentiment and trending conversations | Researcher |
| Content Query (RAG) | — | Search semantic memory for past content | SEO Writer, Email Marketer, Engagement |
| Performance Query (RAG) | — | Query historical performance metrics | Analyst, CRO, Growth, Sales |
| Competitive Intel | research_competitor | Deep competitive intelligence and battle card data | Sales, Growth Engineer |
Content & Creative Tools
Tools for creating visual and written content:
| Tool | MCP Tool Name | Purpose | Used By |
|---|---|---|---|
| Renderer | — | Playwright-based HTML-to-PNG image renderer | All creative tools |
| Creative Carousel | generate_carousel | Generate branded carousel images (1080×1080) | Social Manager |
| Creative Static | — | Generate single branded images | Social Manager |
| Creative Reel | generate_reel | Generate short-form video with text overlays | Social Manager |
| Creative OG Image | — | Generate Open Graph images (1200×630) | SEO Writer |
| Lead Magnet Generator | generate_lead_magnet | Generate PDF lead magnets (checklists, guides) | Growth Engineer |
| Text-to-Speech | — | Voice narration via ElevenLabs | Social Manager |
Analytics & Optimization Tools
Tools for auditing, tracking, and intelligence gathering:
| Tool | MCP Tool Name | Purpose | Used By |
|---|---|---|---|
| CRO Audit | cro_audit | Audit web pages for conversion optimization | CRO Specialist |
| Experiment Tracker | track_experiment | Track and manage A/B test experiments | Growth Engineer |
| Brand Analyzer | onboard_from_url | Analyze brand voice and positioning from URL | CMO |
Integration & SEO Tools
Tools for connecting to external platforms and generating structured data:
| Tool | MCP Tool Name | Purpose | Used By |
|---|---|---|---|
| Composio Helper | — | Connect to 100+ platforms via MCP | All agents |
| Schema Generator | generate_schema_markup | Generate JSON-LD structured data | SEO Writer |
| Instagram Fallback | — | Direct Instagram publishing | Social Manager |
MCP-Exposed Tools (Full List)
When connected via MCP, you have access to 60+ tools that wrap agents, workflows, and direct tool calls:
| MCP Tool | Description |
|---|---|
run_research | Run the daily research pipeline with real-time progress |
research_progress | Check progress of a running research pipeline |
run_content_creation | Create content from research ideas with quality scoring |
resume_workflow | Approve or reject pending content |
run_engagement_check | Check and respond to comments and DMs |
run_analytics | Generate a cross-channel analytics report |
run_optimization | Run the self-optimization loop |
ask_cmo | Ask the CMO agent any marketing question |
generate_carousel | Create branded carousel images |
generate_reel | Generate a short-form video reel |
get_brand_context | Get the current brand profile |
get_content_calendar | View planned and published content |
list_pending_approvals | List content waiting for approval |
onboard_from_url | One-click brand onboarding from a website URL |
list_content | List persisted content pieces with filters |
list_workflow_runs | List recent workflow runs with status |
resume_research | Resume an interrupted research pipeline |
cro_audit | Run a CRO audit on any page URL |
run_launch_plan | Create a product launch plan |
generate_sales_content | Generate sales enablement content |
process_podcast | Repurpose a podcast transcript into content |
track_experiment | Create, log, list, or analyze experiments |
generate_schema_markup | Generate JSON-LD structured data |
generate_lead_magnet | Generate lead magnet content |
research_competitor | Deep competitive intelligence analysis |