Introduction
HeyCMO is an AI-powered CMO platform — a full marketing team in a single API.
Welcome to HeyCMO
HeyCMO is an AI-powered Chief Marketing Officer — a complete marketing team built as 17 specialist AI agents, 70+ MCP tools, and 16 automated workflows. It handles everything from strategy and content creation to analytics, CRO, ad ops, site QA, conversion, and review mining.
What is HeyCMO?
Instead of hiring an entire marketing department, HeyCMO gives you AI agents that work together as a coordinated team:
- The CMO Agent orchestrates strategy, prioritizes content, and delegates to specialists
- Specialist agents handle SEO writing, social media, email marketing, analytics, engagement, research, CRO, growth engineering, and sales
- Automated workflows chain agents and tools together into multi-step pipelines
- Built-in tools provide research, content rendering, competitive intelligence, and platform integrations
Key Capabilities
| Capability | What It Does |
|---|---|
| Content Strategy | Searchable vs. shareable framework, content pillars, prioritization scoring |
| SEO Content | 11-phase article methodology with SERP analysis and scroll-trap hooks |
| Social Media | Platform-optimized content for Instagram, LinkedIn, X, TikTok with visual generation |
| Email Marketing | Welcome sequences, nurture flows, re-engagement, onboarding sequences |
| Analytics | Cross-channel correlation, anomaly detection, traffic attribution, weekly reports |
| CRO | Page audits, signup flow analysis, A/B test design, scored assessments |
| Research | Multi-source research with Exa, web extraction, and X/Twitter search |
| Sales Enablement | Battle cards, one-pagers, case studies, objection handling, demo scripts |
| Growth Engineering | Experiment frameworks, lead magnets, launch planning, pricing optimization |
| Creative Assets | Branded carousels, static images, OG images, short-form reels, voice narration |
Architecture Overview
HeyCMO is built on the Mastra AI framework with a Hono HTTP server:
- 17 AI Agents — Each with specialized instructions, tools, and safety processors
- 70+ MCP Tools — Research, rendering, analytics, creative assets, scheduling, and integration tools
- 16 Workflows — Multi-step pipelines built with
createWorkflowandcreateStep - 4-Layer Memory — Working memory, semantic (RAG), episodic, and procedural
- Eval System — Brand voice matching, content quality scoring, engagement prediction, AI citability
- MCP Server — Model Context Protocol for Claude Desktop and Cursor integration
- Inngest Cron Jobs — Automated scheduling for recurring research and optimization
- Human-in-the-Loop — Content approval flow with suspend/resume workflow execution
Quick Links
- Getting Started — Sign up, get your API key, connect via MCP
- Agents — Deep dive into all 17 AI agents
- Tools — Explore the 70+ MCP tools
- Workflows — Understand the 16 automated pipelines
- API Reference — Endpoints, authentication, and integration
- Architecture — System design and memory architecture