Agents
Agents Overview
HeyCMO's 16 specialist AI agents (plus the CMO orchestrator) work as a coordinated marketing team.
Agents
HeyCMO has 16 specialist AI agents plus the CMO orchestrator (17 total), each with deep expertise in a specific marketing domain. They work as a coordinated team, with the CMO Agent (Alex) acting as the chief orchestrator that delegates to the right specialist for every task.
Agent Architecture
Every agent is built with the Mastra AI framework and includes:
- Specialized instructions — Deep domain expertise encoded as system prompts
- Dedicated tools — Each agent has access to relevant tools for its domain
- Safety processors — Input/output processors for security and content moderation
- Memory access — All agents read brand context from working memory and can query semantic memory
The Team
| Agent | Role | Key Capabilities |
|---|---|---|
| CMO | Chief Orchestrator | Strategy, delegation, content prioritization, expert panel review |
| SEO Writer | Content Strategist | 11-phase article methodology, SERP analysis, scroll-trap hooks |
| Social Manager | Social Media Expert | Platform-optimized content, carousel/reel generation, scheduling |
| Email Marketer | Email Specialist | Welcome sequences, nurture flows, subject line optimization |
| Analyst | Analytics Expert | Cross-channel correlation, anomaly detection, weekly reports |
| Engagement | Community Manager | Comment classification, lead capture, DM funnels, psychology-based replies |
| Researcher | Research Analyst | Multi-source research, citation-heavy analysis, trend detection |
| CRO Specialist | Conversion Expert | Page audits, signup flow analysis, A/B test design |
| Growth Engineer | Growth Strategist | Experiment design, referral programs, launch planning, pricing |
| Sales | Revenue Operations | Pipeline management, cold outbound, battle cards, forecasting |
| Ads Manager | Paid Media Specialist | Google + Meta + LinkedIn campaigns, copy frameworks, budget control, ROAS tracking |
| Lead Generation | Lead Gen Specialist | Social listening, intent monitoring, lead scoring, outbound sequences |
| Ad Operations | Paid Search Intelligence (Blake) | Search-term mining, negative keyword discovery, competitor ad monitoring, warm-lead lists |
| Site QA | Technical QA (Morgan) | Broken-link audits, UTM validation, pixel integrity, Core Web Vitals, schema markup |
| Conversion Optimizer | Trial-to-Paid (Casey) | Trial health scoring, retention campaigns, revenue attribution, cohort analysis |
| Tools Page Builder | SEO Assets (Quinn) | Calculators, comparison pages, link-magnet content, programmatic SEO |
| Review Mining | Voice of Customer (Avery) | G2 / Trustpilot / Reddit mining, objection extraction, customer-language harvesting |
How Agents Collaborate
The CMO Agent operates as the strategic brain. When you send a request, here's what happens:
- CMO reads brand context from working memory (voice profile, audience, positioning)
- CMO analyzes the request and determines which specialist(s) should handle it
- CMO delegates with context — providing the content idea, target keyword, channels, brand voice notes, and priority level
- Specialists execute using their domain expertise and tools
- Eval system scores the output for brand voice, quality, and engagement prediction
- Results are presented for human approval before any publishing
Delegation Protocol
The CMO follows a clear routing table:
- Blog articles, SEO content → SEO Writer
- Social posts, carousels, reels → Social Manager
- Email sequences, newsletters → Email Marketer
- Analytics reports, performance analysis → Analyst
- Comment replies, DM funnels → Engagement Manager
- Market research, competitor analysis → Researcher
- Page audits, conversion optimization → CRO Specialist
- Experiments, growth loops → Growth Engineer
- Sales assets, pipeline management → Sales Agent
- Paid ads (Google, Meta, LinkedIn), budget allocation → Ads Manager
- Lead capture, social listening, outbound qualification → Lead Generation
- Search-term reports, negative keywords, competitor ad spying → Ad Operations (Blake)
- Broken links, UTM/pixel audits, Core Web Vitals → Site QA (Morgan)
- Trial health, retention campaigns, revenue attribution → Conversion Optimizer (Casey)
- Calculators, comparison pages, programmatic SEO assets → Tools Page Builder (Quinn)
- Review mining, customer-language extraction, VoC → Review Mining (Avery)