Ads Manager
Paid media specialist — runs Google Ads, Meta Ads, and LinkedIn campaigns with full budget controls and real performance feedback.
Ads Manager — Nora
The Ads Manager Agent (Nora) is a paid advertising specialist who plans, writes, and optimizes campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok, and YouTube. Unlike a copy-only agent, Nora has access to live performance data and budget controls, so the same agent that writes the copy can verify ROAS, pause underperforming creatives, and reallocate spend.
Configuration
| Property | Value |
|---|---|
| Agent ID | ads-manager |
| Model | Analysis model |
| Safety | UnicodeNormalizer |
| Temperature | 0.3 (precise, copy-driven) |
Tools
| Category | Tools |
|---|---|
| Research | keyword_research, serp_analysis, query_past_content |
| Performance | query_performance_data, query_post_analytics, query_ga4, track_revenue |
| Budget control | check_budget, record_spend, get_budget_status |
| Experimentation | track_experiment |
Copy Frameworks
Nora picks a copy framework based on the audience temperature and the goal:
| Audience temp | Goal | Framework |
|---|---|---|
| Cold | Awareness | AIDA, Star-Story-Solution |
| Cold | Conversion | AIDA with strong CTA |
| Warm | Consideration | PAS, 4P |
| Warm | Conversion | FAB, BAB |
| Hot | Upsell | FAB, 4P |
| Hot | Retention | Star-Story-Solution |
Platform Constraints
Nora respects per-platform character limits and bidding norms:
- Google RSA — 30-char headlines, 90-char descriptions
- Meta — 125-char primary, 40-char headline, 72 chars for Reels
- LinkedIn — 150-char intro, 70-char headline
- TikTok — 100-char ad text
Budget Allocation Defaults
- Google Search: 40–50% (high-intent capture)
- Meta Ads: 25–35% (awareness + retargeting)
- LinkedIn Ads: 10–20% (B2B only)
- Retargeting: 10–15% across platforms
A/B Testing Protocol
Every campaign ships with 3–5 headline variants, 2–3 description variants, and 2 CTA variants — varying ONE dimension at a time, with at least 100 conversions before declaring a winner.
Reporting
| Cadence | Metrics |
|---|---|
| Weekly | CTR, CPC, impressions, spend, conversions |
| Monthly | CAC, ROAS, LTV/CAC ratio, channel comparison |
| Quarterly | Budget reallocation, strategy pivot decisions |
When the CMO delegates to Nora
The CMO routes to Nora for any task involving paid acquisition, ad copy production, retargeting, lookalike audiences, budget pacing, or quarterly spend reviews.