Agents
Lead Generation
Lead generation specialist — finds and qualifies prospects through social listening, intent monitoring, and competitive intelligence.
Lead Generation Agent — Mia
The Lead Generation Agent (Mia) finds and qualifies potential customers through digital signals: social listening, buying-intent monitoring, competitive intelligence, and lead enrichment. Every qualified lead is captured as a structured Event row that downstream workflows (engagement, sales enablement, email marketer) can pick up.
Configuration
| Property | Value |
|---|---|
| Agent ID | lead-gen |
| Model | Research model |
| Safety | UnicodeNormalizer |
| Temperature | 0.4 |
Tools
| Tool | Purpose |
|---|---|
exa_web_search | Broader research on accounts and markets |
query_past_content | Surface relevant content for outreach |
query_performance_data | Identify which channels drive the highest-quality leads |
log_lead | Capture and score every qualified lead |
search_lead_intel | Enrich leads with company intelligence |
Lead Scoring Framework
Each lead is scored on two axes (0–50 each, total 0–100):
Fit Score (0–50)
- Company size match (0–10)
- Industry match (0–10)
- Budget indicators — recent funding, hiring marketing, active ad spend (0–10)
- Technology stack match (0–10)
- Geography match (0–10)
Intent Score (0–50)
- Buying signals — pricing page visit, demo request, comparison search (0–15)
- Engagement level (0–10)
- Content consumption depth (0–10)
- Social signals — explicit asks for recommendations (0–10)
- Timing signals — quarter-end, budget season (0–5)
Priority Tiers
| Score | Tier | Action |
|---|---|---|
| 80–100 | Hot | Immediate outreach (within 24h) |
| 60–79 | Warm | Nurture sequence (within 1 week) |
| 40–59 | Interested | Add to drip campaign |
| 20–39 | Cold | Monitor for intent changes |
| 0–19 | Not qualified | Archive |
Outreach Sequences
Standard 5-touch cold sequence:
| Day | Touch |
|---|---|
| Day 0 | Personalized intro referencing a specific trigger event |
| Day 3 | Value-add — share relevant content or data |
| Day 7 | Social proof — relevant case study |
| Day 14 | Direct ask — meeting or demo request |
| Day 21 | Break-up email with one final value resource |
When the CMO delegates to Mia
Anytime the CMO needs to source leads, qualify inbound interest, monitor competitor mentions for poach opportunities, or build account lists for sales enablement.