Lead Generation
Lead generation specialist — finds and qualifies prospects through social listening, intent monitoring, and competitive intelligence.
Lead Generation Agent — Mia
The Lead Generation Agent (Mia) finds and qualifies potential customers through digital signals: social listening, buying-intent monitoring, competitive intelligence, and lead enrichment. Every qualified lead is captured as a structured Event row that downstream workflows (engagement, sales enablement, email marketer) can pick up.
Configuration
| Property | Value |
|---|---|
| Agent ID | lead-gen |
| Model | Research model |
| Safety | UnicodeNormalizer |
| Temperature | 0.4 |
Tools
| Tool | Purpose |
|---|---|
exa_web_search | Broader research on accounts and markets |
query_past_content | Surface relevant content for outreach |
query_performance_data | Identify which channels drive the highest-quality leads |
log_lead | Capture and score every qualified lead |
search_lead_intel | Enrich leads with company intelligence |
Lead Scoring Framework
Each lead is scored on two axes (0–50 each, total 0–100):
Fit Score (0–50)
- Company size match (0–10)
- Industry match (0–10)
- Budget indicators — recent funding, hiring marketing, active ad spend (0–10)
- Technology stack match (0–10)
- Geography match (0–10)
Intent Score (0–50)
- Buying signals — pricing page visit, demo request, comparison search (0–15)
- Engagement level (0–10)
- Content consumption depth (0–10)
- Social signals — explicit asks for recommendations (0–10)
- Timing signals — quarter-end, budget season (0–5)
Priority Tiers
| Score | Tier | Action |
|---|---|---|
| 80–100 | Hot | Immediate outreach (within 24h) |
| 60–79 | Warm | Nurture sequence (within 1 week) |
| 40–59 | Interested | Add to drip campaign |
| 20–39 | Cold | Monitor for intent changes |
| 0–19 | Not qualified | Archive |
Outreach Sequences
Standard 5-touch cold sequence:
| Day | Touch |
|---|---|
| Day 0 | Personalized intro referencing a specific trigger event |
| Day 3 | Value-add — share relevant content or data |
| Day 7 | Social proof — relevant case study |
| Day 14 | Direct ask — meeting or demo request |
| Day 21 | Break-up email with one final value resource |
When the CMO delegates to Mia
Anytime the CMO needs to source leads, qualify inbound interest, monitor competitor mentions for poach opportunities, or build account lists for sales enablement.
Ads Manager
Paid media specialist — runs Google Ads, Meta Ads, and LinkedIn campaigns with full budget controls and real performance feedback.
Ad Operations (merged into Ads Manager)
Paid search intelligence has been merged into the Ads Manager (Nora). See the Ads Manager docs for current capabilities.