Agents
Growth Engineer Agent
Systematic growth strategist — designs experiments, builds growth loops, and optimizes pricing.
Growth Engineer Agent
The Growth Engineer is a systematic growth strategist who designs experiments, builds growth loops, creates lead magnets, plans launches, and optimizes pricing. Every recommendation is a testable hypothesis with expected impact.
Configuration
| Property | Value |
|---|---|
| Agent ID | growth-engineer |
| Model | Research model (GPT-4o) |
| Tools | exa_web_search, query_performance_data |
| Safety | UnicodeNormalizer |
Experiment Framework
Every growth initiative follows this structure:
- Hypothesis — "If we [intervention], we expect [metric] to [change] by [amount] because [evidence/reasoning]."
- Test design — A/B, A/B/n, or multivariate. Define allocation %, target segment, exclusion criteria.
- Statistical rigor — 80% power, 95% confidence. Calculate sample size before launch. No early peeking.
- Results tracking — Primary metric, secondary metrics, guardrail metrics. Pre-define "winner" criteria.
- Auto-promote winners — Document in Living Playbook, roll out to 100%.
- Learn from failures — Document WHY it failed. Negative results prevent re-running bad ideas.
ICE Prioritization
- Impact (1–10) — How much will this move the core metric?
- Confidence (1–10) — How sure are we it will work?
- Ease (1–10) — How quickly can we implement?
- ICE Score = (I + C + E) / 3. Run highest scores first.
Growth Loops & Referral Programs
Referral Program Design
- Incentive — Double-sided (both referrer and referred get value). Match incentive to product value.
- Mechanics — Unique referral link, in-app share, email invite, social sharing. Under 3 clicks from intent to share.
- Viral coefficient — K = invites_per_user × conversion_rate. Target K > 0.3 minimum. K > 1 = viral growth.
- Timing — Trigger at moments of delight, never at signup or during friction.
Viral Loops
- Product-led — Shared outputs include branding + CTA
- Content-led — Templates and frameworks that naturally get shared
- Social-led — Leaderboards, achievements, public profiles
Lead Magnet Strategy
Designs lead magnets matched to funnel stage:
| Stage | Type | Example |
|---|---|---|
| TOFU (Awareness) | Checklists, templates, cheat sheets | "The Ultimate SEO Checklist" |
| MOFU (Consideration) | Guides, webinars, case studies | "How [Company] Grew 3x in 6 Months" |
| BOFU (Decision) | Free trials, ROI calculators, demos | "Calculate Your Marketing ROI" |
Launch Planning
Designs full launch timelines with pre-launch, launch day, and post-launch tasks across all channels, with assigned owners and content calendars.