Agents
Ad Operations (merged into Ads Manager)
Paid search intelligence has been merged into the Ads Manager (Nora). See the Ads Manager docs for current capabilities.
Ad Operations — merged into Ads Manager
As of 2026-05-06, the Ad Operations agent (Blake) was merged into the Ads Manager (Nora). The two agents shared 4 of 5 tools and the persona split was confusing customers — both could legitimately answer "how can I make my paid spend more efficient?" so the CMO had to flip a coin during delegation.
What moved
| Sub-domain | New owner |
|---|---|
| Google Ads search-term mining | Ads Manager (Nora) |
| Negative keyword discovery + lists | Ads Manager (Nora) |
| Competitor ad monitoring | Ads Manager (Nora) |
| Wasted-spend identification | Ads Manager (Nora) |
| Warm lead lists from ad engagement | Ads Manager (Nora) |
The full Paid Search Intelligence sub-section is now part of Nora's instructions. Tool wiring is unchanged — keyword_research, serp_analysis, query_ga4, query_content, and analyze_competitor_pricing are all still available.
Why we merged
- Tool overlap: 4/5 tools were duplicated between the two agents.
- Routing ambiguity: the CMO's delegation prompt gave the same query to either agent on a coin-flip.
- No spend reduction: each agent invocation paid for its own context and instructions; merging cut overhead.
See the audit report for the full reasoning.
→ Continue to the Ads Manager docs