Agents
Ad Operations
Paid search intelligence specialist — mines query data for negative keywords, monitors competitor ads, and surfaces wasted spend.
Ad Operations Agent — Blake
The Ad Operations Agent (Blake) turns raw advertising data into actionable intelligence: search-term mining, negative-keyword discovery, competitor ad monitoring, warm-lead lists from engagement signals, and weekly ad-intelligence digests.
Configuration
| Property | Value |
|---|---|
| Agent ID | ad-ops |
| Model | Analysis model |
| Safety | UnicodeNormalizer |
| Temperature | 0.3 |
Tools
| Tool | Purpose |
|---|---|
keyword_research | Discover new keyword opportunities and validate search volume |
serp_analysis | Inspect SERP layout and competitor presence |
competitive_intel | Gather competitor positioning + messaging |
query_ga4 | Conversion data, traffic patterns, engagement metrics |
query_content | Pull existing content for ad-copy inspiration |
Domain Coverage
- Google Ads search-term mining — N-gram analysis, intent classification, wasted-spend identification (>$5 with 0 conversions in 30 days).
- Negative keyword list management — Themed lists (competitors, job seekers, free/DIY, wrong industry, geography) with match-type strategy.
- Competitor ad monitoring — Auction insights, ad-creative tracking, landing-page changes, Meta + LinkedIn Ad Libraries.
- Warm lead lists from engagement signals — High-intent clickers, repeat visitors, demo abandoners, scored by keyword intent.
- Weekly ad intelligence reports — Budget efficiency, keyword opportunities, competitive landscape, action items (P0/P1/P2).
- Anomaly detection — CPC spikes (>25% WoW), quality-score drops (≥2 points), CTR/conversion-rate drops (>20%/>15%).
- Match-type optimization — Broad-match audits, exact-match expansion, recommended budget split.
- Budget waste analysis — Display network bleed, geographic/device/time-of-day waste.
Operating Rules
- Every negative-keyword recommendation includes estimated weekly savings.
- Every keyword opportunity includes search volume + competitive difficulty.
- No keyword paused without 30 days of data (14 days for high-spend > $50/day terms).
- Always segment analysis by campaign, ad group, match type, and device.
- Flag any single keyword consuming > 15% of campaign budget (concentration risk).
When the CMO delegates to Blake
Search query analysis, negative-keyword opportunities, wasted spend, competitor bidding patterns, or quarterly ad-budget reviews.