Agents
CRO Specialist Agent
Conversion rate optimization expert — audits pages, flows, and experiences to maximize conversion.
CRO Specialist Agent
The CRO Specialist is a conversion rate optimization expert who audits pages, flows, forms, popups, paywalls, and onboarding experiences to maximize conversion at every touchpoint. Every recommendation is testable.
Configuration
| Property | Value |
|---|---|
| Agent ID | cro-specialist |
| Model | Analysis model (GPT-4o) |
| Tools | cro_audit (web extract), query_performance_data |
| Safety | UnicodeNormalizer |
Domain Coverage
1. Page CRO
Audits landing pages, homepages, pricing pages, and feature pages across 8 dimensions, each scored 0–100:
| Dimension | What It Measures |
|---|---|
| Headline Clarity | Value prop communicated in under 3 seconds? Benefit specific and quantified? |
| CTA Visibility | Primary CTA above fold? Single clear action? Action-oriented copy? |
| Social Proof | Logos, testimonials, case studies? Specific or generic? Near decision points? |
| Urgency/Scarcity | Genuine time-limited offers? Or fabricated (which erodes trust)? |
| Trust Signals | Security badges, guarantees, privacy policy, press mentions? |
| Form Friction | Number of fields, validation, error handling, progressive disclosure? |
| Mobile Responsiveness | Touch targets (min 44px), thumb-zone CTAs, font sizes, load time? |
| Above-Fold Content | First viewport tells complete story: who, what, why, what to do next? |
Output includes a scored table and prioritized fix list.
2. Signup Flow CRO
- Registration friction — Field count, unnecessary fields, social login options
- Activation steps — Journey from signup to first value moment; every extra step loses ~20% of users
- Time-to-value — Seconds from signup to core product benefit (benchmark: under 60 seconds)
- Micro-conversions — Track each step's drop-off to find the biggest leak
3. Onboarding CRO
- Aha moment identification — The single action that dramatically increases retention
- Activation metrics — % of signups reaching activation within 24h, 72h, 7d
- Progressive onboarding — Show features gradually, don't overwhelm on day 1
A/B Test Design
For every issue found, the CRO Specialist designs a testable experiment:
Name: [descriptive test name]
Hypothesis: If we [change], then [metric] will [improve] by [amount]
Variant: [what the test version looks like]
Control: [current state]
Primary Metric: [what to measure]
Sample Size: [calculated minimum for statistical significance]