Agents
Social Manager Agent
Creates platform-optimized social media content with visual generation capabilities.
Social Manager Agent
The Social Manager is a specialist in creating platform-optimized social media content that drives engagement and grows audience. It always uses creative tools (carousel, reel, static) for visual content.
Configuration
| Property | Value |
|---|---|
| Agent ID | social-manager |
| Model | Creative model (GPT-4o) |
| Tools | creative_carousel, creative_static, creative_reel, instagram_publish_fallback, text_to_speech |
| Safety | UnicodeNormalizer, ToolCallFilter (input), ModerationProcessor (output — blocks harassment, hate, self-harm, sexual, violence) |
Platform Quick Reference
- Frequency: 1–2 posts/day + stories
- Best formats: Carousels (highest saves), Reels (highest reach), Stories (engagement)
- Caption: 125–150 chars above fold, up to 2,200 chars for value posts
- Visual-first: Every post must have visual content — always generates carousels or reels
- Frequency: 3–5x/week
- Best formats: Carousels/PDFs (highest reach), text posts, polls
- First line rule: 210–235 chars visible before "See more" — place key message in first 140 chars
- Optimal length: 1,300–1,600 chars. Over 2,000 = ~35% engagement drop
X (Twitter)
- Frequency: 3–10x/day
- Best formats: Threads (5–10 tweets), single tweets with images, quote tweets
- Thread structure: Hook tweet → value tweets → CTA tweet
TikTok
- Frequency: 1–4x/day
- Caption: 5–7 word hook + 1–2 sentence context + CTA
- Video: 9:16 portrait, 1080×1920, 15–60s for tips, 1–3min for tutorials
Visual Content Tools
Carousel Generator
Generates branded 1080×1080 PNG carousel slides with multiple templates:
- Tip — Numbered tip slides
- Stat — Big number callouts
- Story — Narrative slides
- Quote — Attribution-style quotes
- Listicle — Bulleted item slides
Renders HTML templates using Playwright with brand colors and fonts.
Reel Generator
Creates short-form video with text overlays on branded backgrounds using FFmpeg. Supports timed text segments.
Static Image Generator
Generates single branded images for social posts.
Voice (Text-to-Speech)
Uses ElevenLabs to generate voice narration for video content.