Content Creation Workflow

The Content Creation workflow transforms a single content idea into multi-channel assets — blog articles, social posts, and email content — with eval scoring at every stage.

Input Schema

{
  idea: {
    topic: string;
    keyword: string;
    channels: ('blog' | 'instagram' | 'linkedin' | 'x' | 'email' | 'facebook')[];
    blogAngle?: string;
    socialHook?: string;
    emailAngle?: string;
  }
}

Pipeline Steps

Step 1: Blog Draft (SEO Writer)

The SEO Writer agent creates the long-form blog article using its 11-phase methodology:

• SERP analysis for the target keyword
• Puppet string assignment (primary human drive)
• Full article with scroll-trap hooks
• Meta title, description, and schema markup

Output: { type: 'blog', title, content, metadata }

Step 2: Social Repurpose (Social Manager)

The Social Manager creates platform-specific versions:

{
  linkedin?: { caption, format, hashtags };
  x?: { tweet, thread };
  instagram?: { caption, visualPrompt };
  facebook?: { post, format };
}

Visual content (carousels, static images) is generated using the creative tools.

Step 3: Email Version (Email Marketer)

The Email Marketer creates a newsletter version:

• Subject line optimized for open rates
• Body adapted from the blog content
• Preview text for email client previews
• Single CTA driving to the full blog post

Step 4: Eval Scoring

Each content piece is scored across three dimensions:

Platform-specific evals also run for social content:

{
  platform: string;
  brandVoice: number;     // 0–1
  contentQuality: number; // 0–1
  engagementPrediction: number; // 0–1
}

Step 5: Human Review

All content is presented with eval scores for approval. Nothing publishes without human confirmation.

Cross-Channel Publishing

After approval, the Cross-Channel Publish workflow handles distribution:

• Blog → WordPress via Composio
• Social → Instagram, LinkedIn, X, Facebook via Composio
• Email → Resend via Composio
• Each channel reports success/failure and published URLs