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Workflows

Launch Pipeline

Plan and execute product launches with competitive research, content creation, and channel strategy.

Launch Pipeline

The Launch Pipeline workflow creates a comprehensive product launch plan with pre-launch, launch day, and post-launch activities — powered by competitive landscape research and multi-channel content strategy.

How It Works

  1. Research Landscape — The Researcher agent analyzes competitors, audience insights, market gaps, and suggested positioning
  2. Create Launch Plan — The Growth Engineer designs phased launch activities with ownership and timing
  3. Generate Content — Content is created for each channel in the launch plan
  4. Build Calendar — A day-by-day content calendar ties everything together with metrics and targets

Input Schema

{
  product: string;            // Product name/description
  launchDate?: string;        // Target launch date
  audience?: string;          // Target audience description
  channels?: string[];        // Target channels (e.g. ["blog", "instagram", "email"])
}

Output

{
  preLaunch: Array<{
    task: string;
    channel: string;
    timing: string;
    owner: string;            // Which agent/role owns this task
  }>;
  launchDay: Array<{
    task: string;
    channel: string;
    timing: string;
  }>;
  postLaunch: Array<{
    task: string;
    channel: string;
    timing: string;
  }>;
  contentCalendar: Array<{
    date: string;
    content: string;
    channel: string;
  }>;
  metrics: Array<{
    metric: string;
    target: string;
  }>;
}

MCP Tool

Invoke via run_launch_plan in your MCP client:

Create a launch plan for our new AI writing assistant, targeting B2B marketers, launching March 15

Key Agents

  • Researcher — Competitive landscape analysis and audience insights
  • Growth Engineer — Launch strategy, phased planning, and metrics definition

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