Sales Enablement Workflow

The Sales Enablement workflow generates professional sales assets — battle cards, one-pagers, case studies, objection handling guides, demo scripts, and ROI calculators — powered by real-time competitive intelligence.

Input Schema

{
  product?: string;        // Your product name
  competitor?: string;     // Competitor to analyze
  contentType: 'battle-card' | 'one-pager' | 'case-study' |
               'objection-handling' | 'demo-script' | 'roi-calculator';
}

Pipeline Steps

Step 1: Competitive Intelligence

The Sales Agent and Researcher gather real-time competitive intelligence:

{
  product: string;
  competitor: string;
  competitorProfile: string;     // Overview of competitor
  marketContext: string;         // Market landscape
  strengthsWeaknesses: {
    ourStrengths: string[];      // Your competitive advantages
    competitorStrengths: string[]; // Where they're strong
    competitorWeaknesses: string[]; // Where they're weak
  };
  pricingIntel: string;          // Pricing comparison
}

Step 2: Content Generation

Based on the content type requested, the Sales Agent generates the asset:

Battle Card

Competitive comparison document with:

• Feature-by-feature comparison table
• Win/loss analysis
• Competitor weaknesses to exploit
• Objection responses specific to this competitor
• Recommended talk tracks

One-Pager

Product summary for specific verticals with:

• Value proposition tailored to the vertical
• Key features with benefit framing
• Social proof from similar companies
• Clear next steps / CTA

Case Study

Customer success narrative with:

• Customer profile and challenge
• Solution implementation details
• Measurable results with specific numbers
• Timeline from start to results

Objection Handling

Common objections with proven responses:

• Price objections
• Feature comparison objections
• Timing objections
• Authority / decision-maker objections
• Risk / change management objections

Demo Script

Structured product demonstration:

• Opening (establish pain points)
• Discovery questions
• Feature showcase (mapped to pain points)
• Social proof moments
• Close and next steps

ROI Calculator

Value justification framework:

• Current cost analysis
• Projected savings / revenue
• Payback period calculation
• Comparison vs. alternatives

Output Schema

{
  type: string;
  title: string;
  content: string;                       // Full asset content
  keyPoints: string[];                   // Summary bullet points
  competitiveAdvantages?: string[];      // Highlighted advantages
}