Workflows
Product Content
Generate launch-ready product copy from a feature brief — landing page, social, email, PR.
Product Content Workflow
The Product Content Workflow turns a structured product or feature brief into a launch-ready content bundle: hero copy for the landing page, an announcement email, a social rollout sequence, and a PR-style release note.
When to use it
- Shipping a new feature
- Onboarding a new product line
- Re-launching a renamed or repositioned offering
Inputs
| Field | Type | Description |
|---|---|---|
productName | string | Product or feature name |
featureBrief | string | Markdown brief: problem, solution, target user, differentiators |
launchDate | string (ISO) | When the product goes live |
channels | string[] | Channels to generate copy for |
resourceId | string | Tenant ID |
Steps
- CMO synthesizes positioning — Pulls voice/audience/positioning from working memory and reconciles with the brief.
- SEO Writer drafts hero copy + landing page — H1, subhead, 3 value props, CTA.
- Social Manager builds the rollout sequence — Teaser, launch day, follow-up posts per channel.
- Email Marketer writes the announcement — Subject lines + body + plain-text variant.
- Eval gating + human approval — Brand voice match, content quality, AI citability scoring on every artifact.
- Calendar + scheduling — Approved pieces are scheduled around the launch date with conflict detection.
Output
A bundled set of ContentPiece rows tagged with launchId, ready for the Cross-Channel Publish workflow.